Bioactives are natural compounds that create biological activity in the body, producing a real and measurable health effect. What this means is that these benefits can actually be verified by something more than just how you feel. Bioactives help people everywhere live in younger & healthier bodies. And most importantly, they improve health without harm. Thousands of scientific studies and millions of personal experiences testify to and validate the real benefits of bioactives. So where can you get bioactives?
The best bioactives are found naturally in nature. You may already be consuming some bioactives that you weren't even aware of. Plants are the best thing we can eat today. Plants are vital to our lives and livelihood. We owe our health, our strength, our entire existence to plants. But are all plants the same? Do they all offer the same bioactives?
Chances are you see food plants every single day. When you walk into a restaurant, visit a grocery store, stop at a farmer's market or even take a stroll in your own back yard.
Food plants are the plants that sustain human life: oranges, bananas, mangos, carrots, broccoli, and so on. These plants are widely available. Not only are they common, they contain all sorts of beneficial vitamins and minerals. They even have bioactives that you might be familiar with, such as carotenoids or flavonoids. While these have their benefits, their benefits are short lived as you'll find out.
Food plants are great at keeping our bodies running strong, but more is needed to actually improve health. For that we need something beyond a common food plant.
Fortunately there are more options for an increasingly health-conscious society like ours. Usually growing in pristine, untouched environments, one can sometimes find a rare plant that can actually improve one's health.
We call these little miracles Medicinal Plants. Unlike food plants, medicinal plants do much more than simply sustain life. Medicinal plants actually improve health. They are used to restore physical and chemical balance in our bodies, and in some cases have been used and treasured for thousands of years.
Medicinal plants are less common than food plants, but exponentially more potent. Medicinal plants contain bioactives--biologically active compounds or substances proven to positively impact chemical processes in the body. These bioactives, called iridoids, are safe, stable and adaptogenic, meaning their effects are non-specific, and they respond to each individual body's needs.
